S3G7 Three Forks Farm Marketing Plan


 

I am Kudrat Virmani and I have done several courses in marketing which will help team to accomplish and make a marketing plan for three forks farm. And this will help me in my future projects.

I am Lakshay Kapoor and I understand customer leads and believe in quality delivery.


Team Name:

ELITE

Team Members Names:

KUDRAT VIRMANI, LAKSHAY KAPOOR

Program of Study:

GLOBAL BUSINESS MANAGEMENT

Mentor Name:


Project Name:

THREE FORKS FARM

Sponsor Name:

Jarod & Elecia



Sponsor Organisation:

Three forks Farm


Brief Description Of Project:

To develop a marketing and sales plan for a farm looking to expand their fresh, sustainably farmed local food.

Project Objective:

  1. Alongside they want to attain certain objectives: 
  • Focus on retaining the current customer. 
  • Develop a marketing strategy.  
  • Increase the customer relationship and try to increase sales
  • Along with this launching new farm products and services

Project Innovation:

Team is using certain innovative ways to achieve the target:

  1. During this pandemic most of business are operating offline which makes it quite difficult to reach the solution. Team members are working together virtually and contacting people through telecommunication and making best use of communication skills.  
  2. With all the knowledge everyone is focusing on doing the quality work and gives our best. With this we are looking for lots of ways of marketing through proper usage of social platform and then analyzing which can give the benefit and is the most cheapest ways for them.

Challenges & Solutions:

The Challenges are as follow:

  • Our project started late as our first team was separated and then we started with new project
  • Lack of Manpower
  • Lack of proper marketing

Solution are as follow:

  • Focusing on their business
  • Look for manpower that can help the sponsors
  • Looking into various forms of marketing

Team is trying to reach out people through own contacts or through social platforms so that we can give best solution that match the objective of our project.


Project Results or Progress:

We are working on developing a marketing plan for three fork farms. As we are going forward team has planned how and  what we need to fulfill the requirements of sponsor and now we are doing the organization part. Team is arranging all the data in proper order that has been collected till now.


Lessons Learned:

  • Marketing is most important part of business
  • Getting aware with marketing techniques and tools
  • Learning to implement new ideas for growth of business
  • How to Develop a  marketing plan
  • Utilizing social platform properly

Short Video: