S3G3 Emerging Market Opportunities


 

My name is Eric Sandhu, I am 25 years old and a member of the team cortex. I have completed my bachelor of commerce in India from DAV college. I have 2+ years of experience in the hotel industry. Together with the team worked on mining opportunities and government incentives.

My name is Mudit Yadav, I am 22 years old, and I am a member of Team Cortex with a degree in bachelor’s in management (BMS) from Delhi University in India. I have 6 years + experience in real estate and warehousing, I have learned google analytics along with other digital marketing tools such as SEO and CRO which has allowed me to work in Digital marketing at various companies and start-ups. I got the opportunity to go to Russia for 4 months as I was one of the few members who got selected via United Nations to carry out their projects to achieve 17 sustainable goals by the year 2020. I Scored passed with merit in the KET English exam, which was held by the University of Cambridge, London. I was awarded the distinction certificate by Talerang for excellent performance in the Internship. I got a certificate from the United Nations for a brilliant contribution towards the fulfillment of the global goals set up by the United Nations. I had the opportunity to play state-level football, I always had a love and passion for commerce, so I participated and cleared the commerce Olympiad organized by the Indian government. Raised awareness among individuals about the global goals on how to be healthy, industrial development, and efficient use of resources. Went on numerous drives for teaching students English in India as well as Russia. Organized food bucket challenge for providing good and healthy food for the backward communities and went on many social drives for the betterment of the poorer section of the society.


Team Name:

Cortex

Team Members Names:

Eric Sandhu, Mudit Yadav

Program of Study:

Global Business Management

Mentor Name:


Project Name:

Automation and mining

Sponsor Name:

Ahmed Kamar



Sponsor Organisation:

Cherkam Ltd


Brief Description Of Project:

This project aims to provide the research to Cherkam Ltd. to expand and implement automation facilities to different companies along with aiming towards a sustainable future with the help of renewable energy

Project Objective:

  • The object of this project is to develop a sales and marketing plan for Cherkam Ltd which they can implement to gain market share in the automation industry.
  • Two specific industries that the sponsor wants to get into renewable energy and mining.
  • Three things are required in this project is the information regarding the renewable energy and mining industry, opportunities in these industries, and how Cherkam Ltd can capitalize on these opportunities.
  • Give some incentives which are given by the government and how they will be useful to Cherkam Ltd.

Project Innovation:

  1. We researched on companies that were already existing and looking to expand such as Canadian Solar and analyzed how the facilities offered by Cherkam Ltd. can help boost their growth and expansion and potentially form a partnership between the companies.
  2. Since the client’s objective was to grow and enhance the existing automation business of the company, we thought that the best way to do that would be to take on projects for different companies that require automation. This will effectively meet and satisfy the client’s objectives.
  3. The motive to leverage Cherkam Ltd.’s automation technology to benefit the existing company along with the increasing business for Cherkam Ltd. was our objective.

Challenges & Solutions:

  • The different ideas were explored by the sponsor proved to be quite a challenge but with proper research and ideas, we were able to tackle these problems by answering every concern of the sponsor. 
  • We made sure to cover the items that were not even asked by the sponsor to ensure efficiency in our answer. 
  • We provided real-life examples of the cost and use of the ideas that we were suggesting the sponsor should undertake. 

Project Results or Progress:

  • Research on mining and renewable energy has been done.
  • Some opportunities in renewable energy have been found.
  • The team is still in progress in finding opportunities in mining.
  • Research on government incentives has been done and is completed.

Lessons Learned:

  • Gained understanding of different industries (automation, mining, renewable energy). 
  • Learned about different government incentives which can be used in different industries. 
  • Learned how to schedule and assign work. 
  • Learned importance of organizing documents, and importance of communication

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